The internal corporate Russian contest – The Best in the Profession has been created by Galactic Group for 4 years, but only the 2017-2018 season covered 3 nominations at once as a parallel competition.
The main objectives of our agency were contest stages mechanics, development and creative design of professional and quest tasks in 3 nominations (the best sales consultant, the best cashier and the best logistician), and the direct organization of the competition stages.
We offered for a new, more arduous season:
to introduce a new stage – the regional final – necessary to identify the best one among the winners of stores in every region
the concept of early involvement of contestants
to develop instructions and methodological materials for project partners in the regions and local organizers
Within the framework of the event we have developed the creative conception, the design and decoration for all the materials, the mechanics and tasks of the contest, taking into account the professional responsibilities of each of the 3 nominations, and the evaluation system. To ensure unified standards and evaluation criteria at each stage of the contest, we have created step-by-step instructions. We have developed a guide for organizing, holding and evaluating each task of the contest for regional partners. For the employees of Leroy Merlin who were responsible for the local organization – a guide on facilitation, animation and work with participants of each stage of the contest.
Expertise and experience in the development of contest mechanics let us create a professional and exciting event with a transparent evaluation system, which is especially important in holding a huge contest.
The most experienced and motivated sellers, logisticians and cashiers of Leroy Merlin were collected together in Novosibirsk at the final step – their bright eyes, perseverance and willingness to fight, as well as the support of fans, helped the best to succeed and win trips to the flagship European stores of France and Spain.
Every project is unique, please, tell us about your one, we can help to create an event responsible your wishes.